Tonemission

John Petrucci tasked us to deliver a digital storefront for his new guitar technology brand Tonemission and it's debut product, The John Petrucci IR Collection: Vol. 1, which is really amazing software that allows any player, beginner to expert, to easily replicate his iconic guitar tones! Alongside the Tonemission.com website and digital store, we built Tonemission a custom technical support system and are managing the company’s branding, social & email marketing strategy, working closely with John Petrucci's longtime guitar tech Maddi Scheiferstein and engineer James 'Jimmy T' Meslin. A massive thanks to John, Maddi and Jimmy T for placing their trust in Crystal Spotlight to take on multiple complex responsibilities for this project - given the enthusiastic and passionate response from both fans and the media, it's clear that the months of hard work and sleepless nights have paid off!