The Madrigal Project
Web Design
Website & store design by Crystal Spotlight
Project Overview
To launch The Madrigal Project’s 2024 debut album 11th Hour, we built themadrigalproject.com, a WordPress site with a full WooCommerce store, designed to give the record a promotional home online and turn casual listeners into buyers.
11th Hour brought together a formidable lineup of progressive rock talent, including Billy Sherwood (Yes), Adam Holzman (Steven Wilson, Miles Davis), and Oliver Wakeman.
What We Built
- A WordPress site built with Themeco Pro architected around the album release, with dedicated space to introduce the record, its story, and its contributors
- A WooCommerce store for physical formats, merch, and direct-to-fan sales
- A clean, content-first structure built for release-week traffic and long-term discoverability
The Approach
We worked directly with Kevin Dodson throughout, translating his vision for the project into a site that could serve both the die-hard prog audience who'd recognise the players on the credits, and new listeners discovering the record for the first time.
Stack
WordPress · WooCommerce