DIRECTED BY MILES SKARIN
ANIMATION BY MARTIN MATUS DAVIS
CHARACTER MODELLING BY JACK HUBBARD
Quote From The Artist, Ross Jennings:
“Given the circumstances of being locked down in 2020, I decided very early on that the best way to go for the ‘Feelings’ promo video would be some form of animated presentation. Originally planned to be the lead single, the video game concept started off as a work-around to the limitations of lockdown, but the scope and ambition for the project evolved and escalated exponentially over the course of production. Crystal Spotlight have created some incredible work for HAKEN in the past and our fantastic working relationship is such that I’m always trying to challenge them with my video concepts, but I think this time I took the biscuit!
“Essentially, what Miles Skarin and his team have created is a fully functional platform RPG, which involved weeks and weeks of scene building and some motion capture sessions, which they have integrated into a music video format along with some live scenes filmed earlier this year.
The visuals in the film play homage to various iconic video games from my youth, with the RJ avatar navigating his way through the levels. There are plenty of “Easter eggs” to uncover and the results are really quite mind-blowing!!!
“In terms of the music itself, ‘Feelings’ panders to the sort of arena rock ear candy you would possibly expect from Styx, Kiss, Whitesnake or Journey. “This is a crucial element to my solo work actually, I’ve been more focussed on aiming for accessible rock anthems and hooks rather than the intellectual intricacies typically found in my other progressive oriented outlets… for me, this was more about having some fun as a songwriter, performer and classic rock music fan”